Types of Internet Marketing or Online Marketing

In this article I’ll show you Types of Online Marketing. OnlineMarketing has become a mandatory part of a business’s promotional strategy. No campaign is complete without a representationon the internet. Leaving out this medium means giving up your customers to the competitor. 

Being a primary source of information for millions of people, the internet opens up avenues to look for products and businesses by breaking geographic boundaries. No longer does a user have to be physically present in a locality to make use of the products sold by a local business. Tapping into newer markets is one of the biggest advantages of internet marketing.

Therefore, making sure that an online promotional campaign is thorough and appealing is essential. Sending across the same message via various techniques and channels on the internet is a must. There are many types of online marketing that have evolved and developed over the years, keeping in mind the way this medium is used by consumers.

For instance, when the internet was a basic tool that was used by only a handful of people with access to it, online marketing was one-dimensional, meaning, one long advertisement about a product would be put up on a single website or search engine for visitors to see. As usage increased, so did the complexity associated with the internet marketing.

Today, a single advert hardly suffices for the many sub-mediums that have sprung up on the internet. Social media, websites, search engines, yellow pages, and website directories are some of the many channels on which a business needs to advertise in a creative manner, keeping in mind the kind of audience that visits them.

Hence, online marketing consists out of the following subtypes of online marketing: 

Email marketing

This refers to marketing that is done by sending advertisements and promotional content through emails. Businesses usually maintain email directories for email marketing.

Search Engine Optimization (SEO)

This refers to increasing the visibility of a website, its content or the words within the content such that they appear in search results. This is done using on-page and off-page optimization.

Search Engine Marketing (SEM)

This refers to the increasing website’s visibility in the search engines using paid reach (paid advertising) and organic reach (SEO).

Social Media Marketing

This refers to promoting a business on social media, such as Facebook, MySpace and Twitter.

Affiliate Marketing

It refers to the hiring of third parties, also called affiliates, who market a business’s content online.

The details of these types of marketing will be discussed thoroughly in separate chapters of this book.